A revolutionary yoga workout, where meditation and intensity collide. YOD engages your body, mind, and spirit to empower personal transformation through strength, clarity, and love within a welcoming community.
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CASE STUDY
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Founder, Danielle Jokenin
October 2013 - Present
October 2013 - Present
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Watch the video!
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How We Got Started
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Discovery
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Founder of YOD Yoga, Danielle Jokinen, came to Ethos Media with a vision to grow her company and her impact.
The goal was to expand the reach and success of all the YOD programs and elevate her passion to empower and help people find true fulfillment in their lives through YOD.
She originally developed YOD to lead, challenge, and motivate others to find their personal best through a unique form of yoga. Now it needed to grow.
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Challenges
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To fulfill the vision of YOD, Danielle needed a clear business strategy, including a reinvention of the YOD brand, and re-imagining the full range of YOD programs and services, especially after closing her studio due to the pandemic in 2020.
The brand needed to accurately embody her mission, and the website and digital systems needed to be scalable for growth if YOD were to reach its full potential.
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Our Solution
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1
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Growth strategy and roadmap
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2
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Design and develop a new YOD brand 2.0
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3
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Build a custom membership website and digital infrastructure
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4
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Strategize and redefine core YOD programs and products
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5
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Develop high-quality content marketing assets, lead magnets, on-boarding experiences, and resources for the website
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6
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Create a platform that supports a highly engaged community
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Rebrand YOD 2.0
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Initially, Ethos Media partnered with Danielle through an intensive brand discovery process to learn more about her mission, current audience, and services.
From there, we absorbed the essence of the YOD brand to be able to evolve and create a new brand identity, look and feel, and tone and voice to use as the foundation for the brand for everything moving forward.
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New Website
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After we developed the new YOD brand, we created an entirely custom website. The website is designed to beautifully display the YOD brand while functioning with a unique membership subscription model, with members-only benefits, along with automated direct-response marketing campaigns, and high quality lead-magnet resources to give value through the website to new visitors and grow an interested email list.
We also completely updated some of the core YOD products and subscription offerings, with new fully automated systems, while we also created engaging entry-level experiences to draw-in and entice new YOD participants.
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New Product Offers
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We also completely updated some of the core YOD products and subscription offerings, with new fully automated systems, while we also created engaging entry-level experiences to draw-in and entice new YOD participants.
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The Old YOD Branding & Website
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New YOD Branding & Website
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Our Work
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YOD's vision and origins were incredible, but in order to grow and create more impact, YOD needed an entirely new brand strategy, new digital foundations, improved product offers, and an attraction-based marketing plan to attract the ideal audience.
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Business Strategy
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A detailed roadmap, with strategy that follows a sequence for growth changes everything!
First, we focused on brand development. Then, we built digital foundations with an optimized membership website. Finally, attraction-based marketing to attract an ideal audience.
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Brand Style Guide
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The Brand Style Guide is a beautiful and robust guide book that lays out the look and feel of the new YOD brand. Anyone can use this as a detailed guide to keep the YOD branding consistent in its messaging and design.
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Content Strategy Guide
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In the content strategy guide, we provide a well-researched and assembled a step-by-step plan on how to create effective, organic-growth content geared toward YOD's target audience.
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Custom Website
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A robust website that clearly explains the YOD values and offers different avenues of services, depending on the site visitor. We also created an optimized membership site with exclusive, personalized offers.
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7-Day Challenge
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The 7-Day Challenge is a custom automated lead-generation and engagement product. We designed a digital, on-brand experience that lets new users try YOD for free through a fun and collaborative online platform.
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21-Day Challenge
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The 21-Day Challenge is a live and interactive entry product. We strategized a fun and engaging campaign that entices people to give YOD a try within an intentional and welcoming community.
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Downloadable Guides - Lead Generation
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Keeping YOD's primary audiences in mind, we created value-giving assets that website visitors can download for free. Each guide clearly represents the YOD brand, addresses real audience needs, and points people toward making a deeper commitment with YOD.
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Downloadable Guides
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Keeping YOD's primary audiences in mind, we created value-giving assets that website visitors can download for free. Each guide clearly represents the YOD brand, addresses real audience needs, and points people toward making a deeper commitment with YOD.
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Let's Get Started
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Grow your brand in a way that inspires.
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Made with 🤍 in Boulder, CO and Minneapolis, MN