Founder of Mesh, Dalton Scott, came to Ethos Media with a vision to grow his company and his impact.
The goal was to create a platform for his thought leadership in the recruiting world, so he could reach more people, expand the success of all that Mesh offered, and elevate his passion to empower recruiters and help candidates find true fulfillment in their work and their lives.
He developed Mesh to bring a more human-centered approach to the recruiting industry. With a desire to see more people find meaningful work, Dalton developed a method that empowers recruiters and helps candidates find work that aligns with their values and ambitions. Now his company needed to grow.
To fulfill the vision of Mesh, Dalton needed a clear business strategy and evolve the Mesh brand. With a clearer understanding of his ideal audiences, he could re-structure what Mesh offered to serve his people with a value-giving approach.
The brand needed to accurately embody his mission, and the website and digital systems needed to be scalable for growth if Mesh were to reach its full potential.
Initially, Ethos Media partnered with Dalton through an intensive brand discovery process to learn more about his mission, current audience, and services.
From there, we absorbed the essence of the Mesh brand to evolve it and create a new brand identity, look and feel, and tone and voice to use as the foundation for the brand and everything moving forward.