Founder of YOD Yoga, Danielle Jokinen, came to Ethos Media with a vision to grow her company and her impact.
The goal was to expand the reach and success of all the YOD programs and elevate her passion to empower and help people find true fulfillment in their lives through YOD.
She originally developed YOD to lead, challenge, and motivate others to find their personal best through a unique form of yoga. Now it needed to grow.
To fulfill the vision of YOD, Danielle needed a clear business strategy, including a reinvention of the YOD brand, and re-imagining the full range of YOD programs and services, especially after closing her studio due to the pandemic in 2020.
The brand needed to accurately embody her mission, and the website and digital systems needed to be scalable for growth if YOD were to reach its full potential.
Initially, Ethos Media partnered with Danielle through an intensive brand discovery process to learn more about her mission, current audience, and services.
From there, we absorbed the essence of the YOD brand to be able to evolve and create a new brand identity, look and feel, and tone and voice to use as the foundation for the brand for everything moving forward.
We also completely updated some of the core YOD products and subscription offerings, with new fully automated systems, while we also created engaging entry-level experiences to draw-in and entice new YOD participants.